CASE STUDY - 2020

Connected-homes in Asia Pacific

The connected home market in APAC is predicted to double in the next 5 years. To uncover what some of the barriers and pain points are for consumers, Google partnered with Accenture to dig into what would help prople adopt and use smart home technologies.

Facing additional challenges because of Covid-19, the team conducted remote ethnography through diary studies and remote interviews to understand these key trends regarding connected homes, as well as home entertainment platforms.

Read the full report here

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