Digital Wallet Integration

adidas Confirmed, 2023
Project Overview
Leveraging web3 technologies to provide a more personalised and exclusive experience for members. Users can connect their digital wallet and gain access to individualised offers and experiences tailored to specific communities, collectors, and fans.
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Overall, web3 was met with widespread skepticism, with many users uncertain about its tangible benefits. The complexities inherent in the web3 landscape often left people perplexed, fostering a desire for straightforwardness. Amidst the hype, both potential and existing users emphasized the need for clarity and transparency. For those already immersed in the space, transparency emerged as paramount - users sought to comprehend the nature of their wallet connections, the extent of access granted, and the reliability of the entire process in response to unfortunate occurrences of scams and compromised wallets due to exploited vulnerabilities.
Research
- Desk Research
- Immersive Interviews

Design

1. Designing for transparency

At each stage of the process, we informed users about the data we were utilizing and provided them with the option to opt out whenever they desired. This extended to our communication efforts, where we underwent multiple copy iterations to ensure that the information provided was easily understandable to users of varying backgrounds and levels of familiarity with web3 concepts.
1. Navigating the ecosystem

We developed educational resources aimed at answering basic questions, such as "What is an NFT?" and "What are gas fees?". Beyond these fundamentals, we delved into storytelling to showcase the unique uses and narratives behind the different NFTs offered by Adidas. By providing users with a deeper understanding of the value and significance of NFTs, we aimed to empower our users to engage meaningfully and make informed decisions about their participation in the web3 space.

Impact

In the 6 months following the launch of web3 integration on Confirmed, the number of users connecting their digital wallets has seen a ~300% increase.
Q2 2023: adidas NFT holders could unlock a private product landing page giving members the ability to purchase exclusive products, achieving a 100% sell-through rate.
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Q2 2023: Users could stand a chance to win a Golden Ticket NFT which acted as a free pass for any desired drop. Secondary sales resulted in a total transaction volume of 11 ETH.
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Q4 2023: Users who connected their digital wallet could claim the Moncler x adidas Originals: The Explorer NFT on a first-come-first-serve basis, achieving a 100% redemption rate in ~20 mins.
View on marketplace